You just got a free website audit, and the to do list looks endless. Speed issues, broken links, messy pages, weak calls to action, it’s a lot.
Here’s the good news: you don’t need to fix everything at once to get more leads. Start with what stops people from staying, trusting, and taking action. Then move to the changes that increase conversions from the traffic you already have.
Photo by Pixabay
Step 1, Fix the biggest lead leak first: speed on mobile
A slow site is like a locked front door. People don’t wait around, especially on phones. If your pages take too long to load, visitors bounce before they read your offer or touch your form.
Use Core Web Vitals as your speed scoreboard. In January 2026, strong targets are LCP under 2.5 seconds, INP under 200 ms, and CLS under 0.1 (measured for at least 75% of real visits). Hit those and you’re not just “faster,” you’re easier to use.
Quick speed wins that usually move the needle
- Resize and compress images, and serve modern formats like WebP or AVIF.
- Lazy load below-the-fold images so the page feels fast right away.
- Remove heavy plugins (or features you don’t use).
- Cut unused scripts and third-party tools that slow pages down.
Test your homepage, top landing pages, and the blog posts that get the most traffic first.
How to confirm the fix is working (without guessing)
Run the same test again after changes using PageSpeed Insights or Lighthouse, and focus on mobile results. Then check your analytics for bounce rate changes and whether visitors start forms more often. If you can, track load time weekly so you catch slowdowns early.
Step 2, Fix technical and trust issues that block leads
If your lead paths break, no amount of copywriting will save it. A form that fails, a checkout error, or a sketchy security warning turns intent into doubt fast.
Start with the issues that stop a real person from finishing the journey.
Make sure every lead path works end to end
Test like a customer, not like a site owner:
Forms: Submit every form, on mobile and desktop. Booking links: Confirm calendars load and times save. Checkout (if used): Test a real transaction or a sandbox mode. Email capture: Verify the list signup works. Phone links: Tap-to-call should work on phones. Live chat: Make sure messages go somewhere.
Also confirm confirmation emails arrive. If the audit flagged form friction, reduce fields and ask only what you truly need.
Clean up the common technical red flags
Fix broken links, redirect chains, and 404s on key pages. Handle indexing and crawl issues so your best pages can rank. Keep HTTPS and plugin/theme updates current to avoid security warnings. Basic uptime matters too, because frequent errors hurt trust and can drag down rankings.
Step 3, Improve the pages that turn visitors into leads
Now you can earn more leads from the same traffic. Focus on high-intent pages first: your homepage, service pages, and top landing pages.
A simple rule: one clear offer, one clear next step, and proof.
Tighten your message above the fold
Make your first screen do the heavy lifting:
A clear headline that says who you help, what you do, and the result. Add a short support line, then one primary call to action button. Match the page to the search intent your audit uncovered, so visitors feel like they landed in the right place.
Upgrade calls to action and trust signals
Place your CTA in more than one spot, and make buttons specific, like “Get a quote” or “Book a call.” Add testimonials, case studies, logos, a simple guarantee (if you can stand behind it), and a short FAQ to handle common objections. Link from high-traffic pages to your lead pages so more visitors reach your money pages.
Conclusion
After a free website audit, fix in this order: mobile speed, technical and trust issues, then conversion improvements on key pages. Pick one high-traffic page today, apply this checklist, and re-check results in 7 days. Small fixes stack up, and that’s how a “meh” site turns into a steady lead source.